Bakersfield offers a significant hub for business owners. From energy and agriculture to diversity and opportunity, this city has so much to explore. When a business is looking for a vibrant, thriving environment, tapping into Bakersfield marketing opportunities will bring you connections, resources, and more. From entrepreneurs to established and longstanding businesses, there are plenty of local avenues to effectively market any business. Check out these tips below!
Are You Using Local SEO?
While you will certainly look for networking and marketing that are physical and local in nature, you can’t forget the importance of SEO, particularly local SEO. Most businesses have some sort of online presence, which is vital considering that we live in a world of technology. It’s also important to make your business stand out online, which is often done through SEO.
But we want to specifically pinpoint local SEO. This is taking traditional SEO practices and targeting them for local specifications. It helps tie your online presence to the Bakersfield location, or perhaps even something more specific than that.
Here are a few ways to build on local SEO:
- Make sure you have a profile set up on Google My Business and optimize that profile as well
- Use keywords paired with local terminology (i.e., city, nearby attractions, etc.)
- Encourage customer reviews to build trust and credibility in your area
All of these things matter, and they help establish you in a way that is specific to Bakersfield with an online focus.
Community Engagement is Vital
If you want to stand out in Bakersfield, you need to be a part of the community. You can’t just open a business and expect to magically build a clientele. Part of marketing and networking is meeting others around you and being engaged. The more people you interact with, the better chance of success that you have in the area.
Business owners in Bakersfield understand that there is a strong sense of community. Most of the thriving businesses are actively engaged in the community and present building relationships. Those local connections and relationships are absolutely vital to marketing and success.
Not only do you build lasting, loyal relationships, but you also set your brand apart. Find ways to partner in the community so you and others can cross-promote or collaborate in an effective way. You can be a part of local events with sponsorships or vendor booths. This all brings you local visibility.
Another important part of community engagement is your social media. While this is a whole different community, it’s still an essential community to build and engage with. Social media is incredibly powerful and is another place to build lasting relationships and trust.
Don’t Turn Your Nose Up at Traditional Marketing Methods
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Traditional marketing methods are increasingly overlooked with so many things being tied to digital methods. But the truth is, we have to remember that these traditional methods can often still have a benefit. While it is crucial to be engaged in digital marketing, don’t forget your trusty traditional methods that can be very helpful, too.
There is value to both, and marketing efforts are best implemented with a good balance of all of them. Here are some traditional methods you may want to consider:
- Local newspapers
- Magazines
- Community newsletters and publications
- Radio ads
- TV ads
- Flyers
- Posters
These are still great options, and when it comes to marketing in Bakersfield, it’s an awesome way to reach more people local to your area.
Digital Marketing is Great, Too
While traditional marketing shouldn’t be overlooked, it’s also important to recognize the benefits of digital marketing and advertising. If you’ve been avoiding digital marketing, it’s time to start embracing it. The good news is there are a lot of affordable options to choose from. You can mix and match or just choose a few small campaigns, and you will likely see results.
Digital marketing is how you reach the digital community. There are several options a Bakersfield business can tap into as well. Email marketing is one of the most common, and it’s an effective tool. It simply keeps you connected and keeps you in front of your contact list.
Some other options you might consider are social media ads or Google ads. These can often be targeted and pinpointed to a specific campaign or idea that you want to implement. It’s a good choice to reach those audiences, and often a broader audience as well.
Focus on Quality Content with All Your Marketing Efforts
No matter where or what you choose to market, one thing you need to focus on is quality. The content that you create and publish or advertise with needs to be high-quality. Don’t waste marketing dollars on things that fall short of their target audience.
Don’t publish marketing or advertising just to do it, either. Instead, focus on trying to create high-quality content for every marketing campaign or post. Content marketing uses things like videos or blogs to connect with their audience. These are a great way to get in front of the audience and stay connected to them. Just make sure that the content you use is quality stuff.
Find Local Network Groups
Finally, if you want to explore some of the best marketing opportunities, you can engage with local networking groups. This will give you firsthand knowledge and insight into local groups, as well as what other businesses are doing. It helps you get engaged and active with the Bakersfield area and ensures you are part of the up-and-coming groups as well.
Get involved with the Chamber of Commerce and other networking opportunities, and use this to expand and build your network and resources so you can stay connected.
Explore Bakersfield Marketing Opportunities Today!
Whether you want to build your network or just get valuable insights for marketing and opportunity, we can help! Bakersfield Business Network connects local businesses and entrepreneurs, so you never have to be alone as you navigate the business world. It’s a great place to be connected, come away with new ideas, and find the opportunities that will help you thrive. Join us today!
